Copywriting, Comedy Writing, Marketing, Branding, yada yada...

For the past few years, I've partnered with ABC to help shape the campaign for the Academy Awards, alongside one of the great comedic voices of our time, Conan O'Brien.

The mandate: make the biggest night in Hollywood feel as entertaining as the movies themselves. The challenge: capturing Conan's voice: sharp, self-aware, and unapologetically self-deprecating, all while still honoring the scale and prestige of the show.

So I leaned into the contrast. Big, glamorous Oscars energy, undercut by Conan at his most Conan.

And yes, I can now say I've written jokes for Conan O'Brien.

With the launch of their new mobile app, Fandango had a clear ask: make it known that everything movie-related now lives in one place, and in your pocket. Tickets. Trailers. Showtimes. Discovery.

The challenge was turning that utility into something people would actually pay attention to. So we leaned into comedy (my forte), and we wrote and shot a series of spots that framed the app as the ultimate movie companion, and the solution to another boring night at home.

Client: Once Upon A Time Agency

My client brought me in early to help define the voice of House Beer. The inspiration was simple: house wine, the bottle that's always on the table and always over-delivers.

The challenge was threading a needle. Make it feel familiar and easy, but still elevated. Lifestyle-forward, but never trying too hard. Upscale, without a hint of pretension. They needed a line that could live everywhere: every can, every bottle, every touchpoint.

One line that defines the brand.

We landed on my line: Always In Good Taste.